Pay Per Click
Pay per click is an advertising platform to drive traffic to your website where the advertiser pays the publisher when visitors click on the ad.
What is Pay Per Click
Customers enter the keywords in a search engine in order to look for the product or service they are interested in. Search engine provides information to the advertisers in detail about the most relevant keywords used by the customers looking for their particular product or service.
The each and every person who have driven to your website as a result of your pay per click marketing is a new customer who is looking for what you are offering. Through PPC you are reaching people when they are actively looking for a particular product or service and they also when they are in the final stage of buying process.
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