Content Promotion strategy to blast your Funnel
by Digital 365
Content is King!
And now it’s everywhere. So to make your content stand out and actually be King, you need to do the latter part of content creation properly i.e. it’s promotion.
Content marketing is 20% creation and 80% promotion. No matter how good is your content, if you cant promote your content then all your efforts are vain.
Let’s understand why content promotion is absolute.
With the internet and technology being so handy anyone and everyone can create a piece of content within minutes, so basically your content is a small fish in the ocean of content competing to survive.
Millions of content are produced every day either in written or visual or audio format.
If we talk only about blogs 5+ million articles or blogs are written every single day.
Let me tell you the story of the world-famous song which was the first song to top the Billboard Hot 100 chart for 17 consecutive weeks which was produced only in 30 US dollars and made millions of dollars.
Yes, you read that right 30 US dollars.
The song is called “Old town road”, by American rapper Lil Nas X.
Lil Nas X showed the world POWER OF CONTENT MARKETING
The big question is how did he do this?
He used Social Media as a testing tool for his product that is his music and artistic persona.
Here are a few of the strategies that worked wonders for him:
Lil Nas X released ‘Old Town Road’ across several different platforms simultaneously — YouTube, Twitter, Soundcloud, Apple Music, and Spotify.
On YouTube, he uploaded a ‘music video’ for the song, consisting entirely of gameplay from the best-selling video game Red Dead Redemption 2.
Lil Nas X focused on promoting the song through memes on different social media channels, especially Twitter. The most critical moment came when the #YeeHawChallenge was created and spread across popular short-form video mobile app Tik Tok.
Users from around the world attempted the viral challenge by uploading videos of themselves drinking ‘yee yee juice’ and then transforming into a cowboy or cowgirl once the ‘Old Town Road’ beat dropped.
Given that the song was purposely created as a cross-genre combination of country music and rap music, ’Old Town Road’ was initially placed on the Billboard Hot Country charts. However, in mid-March Billboard removed ‘Old Town Road’ from the Country charts.
As most digitally-savvy people realize, banning something on the internet usually results in the unintended consequence of giving that ‘banned’ content more publicity. This is also known as the Streisand Effect.
Due to the controversy, popular country singer Billy Ray Cyrus came out in support of Lil Nas X. He then reached out to Billy Ray Cyrus and they recorded a remix of ‘Old Town Road,’ with a new verse from Cyrus.
The remix became #1 song on the overall Billboard charts, which is Billy Ray Cyrus’s very first Billboard #1 in his thirty-year career as a country singer.
The song then took on a life of its own, climbing music charts in countries all over the world. Athletes, singers, and all types of public entertainment figures actively participated in the media uproar.
The story behind Old Town Road is quite possibly the best case study ever to understand how technology, media, and culture now work in the 21st century.
But most importantly it shows the power of content marketing.
How to effectively Create and Promote Content:
- Identify your best platform
There are so many platforms to post your content but choosing the right platform for your content can make a big difference.
For example, if your business is B2B then Linkedin is the best place to market your content.
Other platforms to market content are medium(blogs), Facebook, youtube, Instagram, Snapchat, email.
- Document the Process
By documenting your process of creating content you create more content that you can post later as well as it gives an idea of how much effort you are putting in crating content for your audience.
This helps in creating trust and a relationship with your audience.
- Make a Schedule for the Content to Post
Mark the dates in your calendar to make monthly or weekly when to post your content. This will give you a rhythm and also helps your audience to better look at the content because it will be well organized.
- Add Value
What is the point of making content if it ain’t adding any value to your audience’s life? Don’t just create content for the sake of creating, create to solve the problem your audience is facing. If you create valuable content it will be organically shared by your audience which is the promotion of your content.
Comment down below when are you starting to use these strategies for your business. We would love to have a chat with you!